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AttributionInput

First-touch attribution captured on the landing site and carried in the vc_attr cookie.

Every field is optional and every field is UNTRUSTED — it is client-supplied context relayed to the ad platform, never an authorization input. The console must read vc_attr transiently and pass it here; it must never persist a copy of it, because the copy would outlive the user's consent withdrawal.

input AttributionInput {
  utmSource: String
  utmMedium: String
  utmCampaign: String
  utmTerm: String
  utmContent: String
  clickIds: Map
  landingPath: String
  referrer: String
}

Fields​

AttributionInput.utmSource ● String scalar​

AttributionInput.utmMedium ● String scalar​

AttributionInput.utmCampaign ● String scalar​

AttributionInput.utmTerm ● String scalar​

AttributionInput.utmContent ● String scalar​

AttributionInput.clickIds ● Map scalar​

Advertising click ids keyed by parameter name (fbclid, gclid, msclkid, …). Allowlisted server-side: an open bag would eventually swallow a password-reset token, and unfiltered keys could collide with the server-derived fbp/fbc values.

AttributionInput.landingPath ● String scalar​

AttributionInput.referrer ● String scalar​

Member Of​

TrackConversionInput input