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ConversionEventName

The canonical conversion vocabulary. Vendor event names (Meta's CompleteRegistration and friends) never appear on this surface — the canonical → vendor mapping table lives in exactly one file per provider.

enum ConversionEventName {
  SIGN_UP_COMPLETED
  TRIAL_STARTED
}

Values​

ConversionEventName.SIGN_UP_COMPLETED​

A new user completed sign-up and reached their first authenticated console session.

ConversionEventName.TRIAL_STARTED​

A Stripe subscription reached trialing. It is deliberately not named START_TRIAL: the landing site fires a GA4 event called start_trial_click on the CTA click, which is a button press rather than an outcome, and two names one substring apart in an Ads conversion-action picker is how the wrong one gets imported.

Member Of​

TrackConversionInput input